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For over 20 years, Trina Baughman has been an integral part of Liebherr, serving as the product manager of digital products. Her role involves educating customer teams about the company’s evolving technology landscape and digital initiatives.
In the ever-changing fields of load planning and fleet management, crane operator teams often require guidance to navigate technological advancements. Baughman has stepped in to provide training on Liebherr’s online portal, MyLiebherr, which offers tailored digital services and application software for crane operators.
Her current role as product manager of digital products was created in 2022, but her journey with Liebherr began in service-oriented roles, where her dedication to customer satisfaction was evident. Her transition to the role of product manager was a natural progression driven by her passion for assisting customers.
Baughman’s career has evolved with MyLiebherr, which has allowed her to witness its growth and impact on operational efficiency firsthand. She works closely with Liebherr-Werk Ehingen to stay up to date on new programs and technologies, ensuring that the platform continues to meet the unique needs of the U.S. market.
“The exponential growth of MyLiebherr and the services it provides make users enthusiastic when they use it,” Baughman said. “Their excitement about the product constantly feeds my passion for this industry.”
Living by the motto “dream big, care big, share big,” she approaches her work with enthusiasm and a strong work ethic. Whether she’s training customer teams or collaborating with factories, her positive energy has left a lasting impression on many.
Trina Baughman’s contributions to crane technology education at Liebherr are significant. Her dedication reflects Liebherr’s commitment to excellence in the construction machinery industry.
