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Modulift, a manufacturer of modular spreader beams, is poised for growth with the return of Malcolm Peacock as group business development manager. Malcolm will spearhead the visibility and technical understanding of Modulift’s brands and products through specialized training and support courses aimed at end users, resellers and global distributors.
With a rich history at Modulift, Peacock brings an in-depth knowledge of the brand, essential for boosting product awareness in the oil & gas, renewables, breakbulk, construction, and lifting gear sectors. His appointment aligns with Modulift’s expansion into new regions across Africa, Asia, the Middle East and Europe.
"We are thrilled to welcome Malcolm back to the Modulift family," said Sarah Spivey, managing director of Modulift. "His proven track record of driving growth and cultivating strong relationships will be invaluable as we pursue our global expansion goals. With experience working at Modulift and other global industry leading brands, Malcolm will further drive our growth and support existing customers with essential sales and product training."
Malcolm's tenure at Modulift has equipped him with a comprehensive understanding of the company's product portfolio and customer needs.
"I am excited to rejoin Modulift and contribute to its ongoing success," said Malcolm. "My primary role will be training and support for end users, resellers, distributors and rental companies, ensuring they maximise the potential of our products and have the confidence to effectively service their markets."
Malcolm's return to Modulift underscores the company’s commitment to attracting top talent and reflects its strategic vision for driving innovation and delivering value to customers worldwide.
