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July 26, 2023 – Link-Belt Cranes, Lexington, Kentucky, has recently promoted Casey Smith to supervisor of marketing information, hired Will Hatton as public relations specialist, and added Thomas Taylor as a marketing specialist for rough terrain cranes.
Casey Smith has been promoted to supervisor of marketing information.
In his new role, Smith oversees website development, product marketing content, and the company’s communication with the trade press.
Smith began his career at Link-Belt in 2012 as a public relations coordinator, covering Link-Belt cranes in the field with case studies on new machines, maintaining linkbelt.com, and assisting with creation of Link-Belt promotional materials.
He has a bachelor’s degree in communication from the University of Kentucky, and a master’s degree in public relations from Ball State University.
“Casey’s tenure and background in public relations give him exceptional skills and experience that will undoubtedly enhance his ability to succeed in his new role with Link-Belt,” said Rebecca Vaughn, Link-Belt’s manager of marketing and technical communications.
Will Hatton has been hired as public relations specialist.
Hatton coordinates creation of job stories and promotion of new products and features via the company’s communication to trade press, distributors, and other audiences.
He also maintains linkbelt.com with updates to product literature and specifications.
Hatton is an eight-year veteran of the U.S. Army, having most recently worked for the U.S. Department of Veterans Affairs in Big Spring, Texas.
He has additional communications experience in television, radio, and other mass media.
“Will has extensive mass-media experience – both stateside and abroad. We are excited to bring him into our group to further develop Link-Belt’s marketing and communications efforts,” said Casey Smith, Link-Belt’s supervisor of marketing information.
Thomas Taylor has joined the product marketing group as a product marketing specialist for rough terrain cranes.
In that role, he provides internal and distributor sales people with marketing and sales support for rough terrain crane products.
Taylor brings rental and retail experience from a national trucking company as well as heavy equipment transportation experience from his ongoing service in the Kentucky Army National Guard.
He holds a bachelor’s degree in business administration from the University of Kentucky.
“We are all excited to have Thomas join the marketing team,” said rough terrain product manager Kelly Fiechter, who added that he looks forward to seeing Taylor become part of Link-Belt’s next generation.
