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Aug. 14, 2023 – Australian manufacturer Franna, part of Terex, will soon begin selling its pick-and-carry cranes in the U.S.
The expansion marks a significant milestone in Franna's global growth strategy and reinforces its commitment to delivering exceptional quality, performance, and safety to customers worldwide.
Franna is launching its new initiative by introducing a new model designed for the U.S. market.
The AT24 US combines the proven reliability and versatility of Franna's pick-and-carry cranes with advanced safety features tailored to the American market.
The AT24 US can lift up to 24 U.S. tons, making it suitable for a wide range of applications in construction, oil and gas, mining, and infrastructure development.
Its advanced safety technologies protect both personnel and its surrounding environment.
Features such as overload protection, Franna’s own advanced Dynamic LMI, external E-stop, and an ergonomic cabin help operators focus on their tasks without compromising safety.
"We are thrilled to bring our renowned Franna cranes to the United States market," said Andrew Pritchard, sales director at Franna. "The AT24 US model sets a new standard in safety, combining cutting-edge technology, superior lifting capabilities, and our signature maneuverability. We are confident that it will not only exceed the expectations of American customers in terms of performance and reliability but also provide a safe working environment for their operators."
Franna's expansion into the United States aligns with the company's vision to be a global leader in the pick-and-carry crane segment.
To support its expansion, Franna has established a dedicated distribution network across the United States.
The network combines authorized dealers and service centers located to provide comprehensive support to customers nationwide.
It facilitates prompt delivery, efficient after-sale service, and timely availability of genuine Franna parts, further ensuring maximum uptime and customer satisfaction.
Franna Pick and Carry invites industry professionals, construction companies, rental agencies, and other stakeholders to experience the capabilities and safety features of the AT24 US.
