April 20, 2005 • Dealer Alliance Corp., Rockford, Ill., announces the addition of Chris Russell to its equipment sales team. Russell will be responsible for locating machines for purchase and assisting clients with selling machines from their existing machine inventory. Prior to joining the Dealer Alliance Corp., Russell was the quality control manager of assets for a large construction company in Northern Illinois, where he maintained a variety of equipment, including aerial work platforms, rough-terrain forklifts, and excavators.
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