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The Caldwell Group Inc. has appointed Sarah Stitt as the product manager for its RUD range, bolstering the company’s efforts to expand its market presence in the U.S. and Canada.
Stitt will lead the marketing team in promoting Caldwell's lifting points and other material handling equipment. She will collaborate closely with Jay Schroeder, regional sales manager RUD west, and various technical and sales teams to identify new sales opportunities and market trends. Additionally, she will work with RUD’s German sales and marketing teams to enhance market segments and user groups.
“At Caldwell, we are committed to delivering innovative lifting points that exceed customer expectations, increase safety, and improve the performance of riggers, crane operators, material handlers, and manufacturers. With Sarah's appointment, we are poised to enhance brand
Caldwell's partnership with the RUD Group aims to unify sales and marketing activities for lifting devices in North America, leveraging RUD’s high-quality German manufacturing. Schroeder highlighted the strategic timing of Stitt's addition to the team, emphasizing the company's readiness to maintain high stock levels and short lead times.
“As the newest member of this dynamic team, I look forward to fostering collaboration between RUD and Caldwell to provide our customers with the best solutions available. I am committed to using my knowledge to help bring RUD brand awareness and value to the U.S. and Canada,” Stitt said.
