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The Caldwell Group Inc. has announced the appointment of Steve Mueller as its new regional sales manager. Mueller, who joins the company from Fastenal where he spent over two decades, will oversee Caldwell’s sales efforts in the Upper Midwest, including North Dakota, South Dakota, Minnesota, Wisconsin and Northern Illinois.
Mueller’s role involves representing Caldwell’s complete product line, as well as offerings from Renfroe and RUD, to the region. His extensive experience in technical sales and distribution is expected to strengthen Caldwell’s presence and support for its distributors.
“Having spent 22 years [at Fastenal], I have a deep-rooted enjoyment of technical sales and supporting distribution, developed in a similar role that covered the same geography. The synergies between old and new roles are great. However, my focus is now firmly switched to in-the-field Caldwell representation. I will be supporting our distributors with end-user visits and participation in customer events, while delivering product expertise across our broad range of equipment,” Mueller said.
This latest hire underscores Caldwell’s commitment to expanding its sales capabilities and improving service for both distributors and end-users.
“We were looking for someone to reinforce our connectivity with our distributors in the Upper Midwest and Steve is the perfect guy to re-hoist the Caldwell flag in the region. He has outstanding personality traits and combines them with a solid work ethic. Steve is personable, well-rounded, grounded and easy to talk to. Throw in his extensive industrial knowledge and it’s a great recipe for success,” Caldwell’s Director of Sales and Marketing, Darrin Noe, said.
