Big Boom Truck Provides Fast Access in Times Square

Enlarge Image A National Crane model 18142 crane at work in Times Square.

December 1, 2004—Featuring a 142-foot boom and quick set-up and tear-down time, a National Crane model 18142 was critical in the completion of a billboard honoring October's National Breast Cancer Awareness Month.

 

The crane, supplied to Interboro Sign & Maintenance Co. by Five Boro Boom, was equipped with a platform attachment to lift TV personality Daisy Fuentes 150 feet in the air. Fuentes, whose mother is a breast cancer survivor, placed a final 3M Post-it super sticky note on the world's largest pink ribbon, constructed of 75,000 Post-it notes.

 

“National's 18142 model was the only telescopic crane of its size in New York City that could lift that high, yet work in a small area with limited access,” said Mike Johnson, district manager for Garden State Engine & Equipment, the company who sold the machine to Five Boro Boom. “Its reach of over 142 feet allowed the crane to be in and out of the job site quickly which was absolutely key as Times Square is so busy. The crew needed a crane that can breakdown and setup in less than 15 minutes. That's exactly what the National machine provided.”

 

The Daisy Fuentes event came as a result of 3M's Office Supplies Division, the maker of Post-it super sticky notes, asking people to indicate they are ‘sticking up' for breast cancer research. Its goal of 75,000 names was reached in just one month as more than one million people registered to show their support. The Times Square ribbon stood about 70 feet tall on the billboard.